DraftKings, one of the leading daily fantasy sports platforms, recently faced criticism for its ill-timed 9/11 parlay bet. The controversial move drew the attention of many, including journalist Steve Friess, who argued that the timing of this bet was inappropriate and disrespectful. In this article, we will explore the reasons behind Friess’ viewpoint and shed light on why DraftKings’ decision was widely criticized.

On September 11th, 2021, DraftKings offered a parlay bet that included the outcomes of three different NFL games. While parlay bets are a common feature in sports betting, the choice to launch this particular bet on the anniversary of the 9/11 terrorist attacks raised eyebrows and sparked outrage among many.

Steve Friess, an experienced journalist known for his insightful commentary, expressed his disappointment with DraftKings’ decision. He argued that the timing of the bet demonstrated a lack of sensitivity and respect for the solemnity of the day. Friess pointed out that 9/11 is a day of remembrance for the lives lost and the collective trauma experienced by the American people, making it an inappropriate occasion for promoting gambling activities.

Furthermore, Friess highlighted the fact that DraftKings is a prominent and influential platform with a wide reach. By launching this bet on such a significant day, the company risked trivializing the memory of the victims and undermining the gravity of the event. This move not only offended many but also tarnished DraftKings’ reputation as a responsible and socially conscious organization.

Critics argue that DraftKings’ decision was driven by profit-seeking motives rather than a genuine understanding of the emotional impact associated with 9/11. The company’s primary goal is to attract bettors and maximize revenue, and launching a parlay bet on a day of national mourning can be seen as exploitative and insensitive.

In response to the backlash, DraftKings issued an apology, acknowledging that the timing of the bet was a mistake. The company expressed regret for any offense caused and emphasized its commitment to learning from the incident to ensure such missteps are not repeated in the future.

While DraftKings’ apology was a step in the right direction, it is essential for companies to be more mindful of their actions and the potential consequences they may have. In an era where corporate social responsibility is increasingly valued, businesses must consider the impact of their decisions on society as a whole.

In conclusion, DraftKings’ 9/11 parlay bet was widely criticized for its poor timing and lack of sensitivity. Steve Friess, among others, voiced his disappointment with the company’s decision, arguing that it trivialized the memory of the victims and undermined the significance of the day. This incident serves as a reminder for companies to prioritize social responsibility and carefully consider the implications of their actions, particularly when it comes to sensitive topics like national tragedies.