Louisiana’s Diamond Jacks Casino has undergone yet another change in management, marking the third time in just over a decade that the casino has changed hands. The casino, which is located in Bossier City, was previously owned by Legends Gaming before being sold to Peninsula Pacific Entertainment (P2E) in 2019. However, P2E has now announced that it will be selling the casino to Los Angeles-based investment firm, Urban One.

The sale of Diamond Jacks Casino to Urban One is expected to be completed by the end of 2021, pending regulatory approval. Urban One is a publicly traded company that specializes in media and entertainment, with a particular focus on African American and urban audiences. The company owns and operates several radio stations, as well as TV One, a cable network that targets African American viewers.

The sale of Diamond Jacks Casino to Urban One is part of a broader trend of consolidation in the casino industry. In recent years, there has been a wave of mergers and acquisitions as companies seek to expand their reach and gain a competitive edge. This trend has been driven in part by the legalization of sports betting in many states, which has created new opportunities for growth and revenue.

For Diamond Jacks Casino, the change in ownership is likely to bring some uncertainty for employees and customers alike. Whenever a casino changes hands, there is always the potential for layoffs and other disruptions. However, P2E has stated that it will work with Urban One to ensure a smooth transition and minimize any negative impacts.

Despite the challenges that come with changing ownership, Diamond Jacks Casino has remained a popular destination for gamblers in Louisiana. The casino features over 1,000 slot machines, as well as table games like blackjack, craps, and roulette. It also has a hotel with over 400 rooms, making it one of the largest casinos in the state.

Overall, the sale of Diamond Jacks Casino to Urban One is a significant development for the Louisiana gambling industry. While it remains to be seen how the new ownership will impact the casino, it is clear that the industry as a whole is undergoing significant changes. As more states legalize gambling and competition heats up, casinos will need to adapt and innovate in order to stay ahead of the curve.