The Interactive Gaming Council (iDEA) has recently released a revised code for responsible online gambling advertising. This code is designed to ensure that online gambling advertisements are ethical, transparent, and do not target vulnerable individuals.

The iDEA code includes a set of guidelines that online gambling operators must follow when advertising their services. These guidelines cover a range of topics, including the use of language and imagery, the targeting of specific demographics, and the promotion of responsible gambling.

One of the key aspects of the iDEA code is its focus on protecting vulnerable individuals. The code states that online gambling advertisements should not be targeted at minors or individuals who are experiencing gambling-related harm. This includes individuals who have self-excluded from online gambling sites or who have been identified as problem gamblers.

In addition to protecting vulnerable individuals, the iDEA code also emphasizes the importance of transparency and honesty in online gambling advertising. The code requires that all advertisements clearly state the terms and conditions of any promotions or bonuses being offered, as well as any restrictions or limitations that may apply.

Another important aspect of the iDEA code is its focus on responsible gambling. The code requires that all advertisements include information about responsible gambling resources, such as helplines and support services. It also encourages online gambling operators to promote responsible gambling practices, such as setting deposit limits and taking breaks from gambling.

Overall, the iDEA code for responsible online gambling advertising is an important step towards ensuring that online gambling operators act ethically and responsibly when promoting their services. By following these guidelines, online gambling operators can help to protect vulnerable individuals, promote transparency and honesty, and encourage responsible gambling practices.