Entain, a leading global sports betting and gaming company, has partnered with the National Hockey League Alumni Association (NHLAA) to promote responsible gambling practices. The partnership aims to raise awareness about the importance of responsible gambling and provide resources to those who may be struggling with gambling addiction.

The NHLAA is a non-profit organization that represents over 4,000 former NHL players. The organization works to support its members in their post-playing careers and to promote the game of hockey. Through this partnership, the NHLAA will work with Entain to educate its members and fans about responsible gambling practices.

Entain has a long-standing commitment to responsible gambling and has implemented a number of measures to promote safe and responsible play. These measures include providing customers with tools to manage their gambling, such as deposit limits and self-exclusion options. The company also works closely with organizations such as the National Council on Problem Gambling to provide support to those who may be struggling with gambling addiction.

The partnership between Entain and the NHLAA will see the two organizations work together to develop educational materials and resources that promote responsible gambling practices. These resources will be made available to NHLAA members, fans, and the wider public.

In a statement announcing the partnership, Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, said: “We are delighted to partner with the NHLAA to promote responsible gambling practices. As a responsible operator, we are committed to ensuring that our customers can enjoy our products in a safe and responsible way. By working with the NHLAA, we can reach a wider audience and help to raise awareness about the importance of responsible gambling.”

Glenn Healy, Executive Director of the NHLAA, added: “We are proud to partner with Entain to promote responsible gambling practices. As former players, we understand the importance of promoting healthy and safe habits both on and off the ice. By working together, we can help to ensure that our fans and members are able to enjoy the excitement of sports betting and gaming in a responsible way.”

The partnership between Entain and the NHLAA is an important step in promoting responsible gambling practices in the sports betting and gaming industry. By working together, the two organizations can help to raise awareness about the risks associated with gambling and provide support to those who may be struggling with addiction.