The recent update to Apple’s tvOS operating system has brought about a number of changes to the way users interact with their Apple TV devices. One of the most notable changes is the increased exposure to sports betting commercials that users may experience.

Sports betting has become increasingly popular in recent years, with many states legalizing the practice and allowing companies to advertise their services. With the rise of online sports betting platforms, it’s easier than ever for people to place bets on their favorite teams and events.

Apple’s tvOS update includes a new feature called “Apple TV App,” which allows users to access a variety of streaming services and content from a single location. This app includes a section called “Sports,” which features live and on-demand sports content from a variety of sources.

While this may seem like a great feature for sports fans, it also means that users may be exposed to more sports betting commercials than they were before. Many sports betting companies advertise heavily during live sporting events, and with the Apple TV App featuring more sports content, it’s likely that users will see more of these ads.

This increased exposure to sports betting commercials could have a number of effects on users. For some, it may lead to an increased interest in sports betting and a desire to try it out for themselves. Others may find the ads annoying or intrusive and choose to avoid them altogether.

It’s worth noting that Apple does have some restrictions in place when it comes to advertising on its platforms. For example, ads for gambling apps are only allowed in countries where those apps are legal, and they must be age-restricted and targeted appropriately.

However, it’s still possible that some users may be exposed to ads that they find inappropriate or offensive. It’s up to individual users to decide how they want to interact with these ads and whether or not they want to engage with sports betting as a whole.

Overall, the Apple tvOS update is likely to increase exposure to sports betting commercials for many users. While this may be a positive development for some, it’s important for users to be aware of the potential effects and make informed decisions about their interactions with these ads.