Kindred Group, a leading online gambling company, has received approval from the New Jersey Division of Gaming Enforcement to launch its online casino platform in the state. This marks a significant milestone for the company as it expands its presence in the United States.

The Kindred Group, which operates under several brands including Unibet and 32Red, has been working towards entering the US market for several years. In 2018, the company launched its sports betting platform in New Jersey and has since expanded to Pennsylvania and Indiana.

With the approval to launch its online casino platform in New Jersey, Kindred will be able to offer a wide range of casino games to players in the state. This includes popular titles such as blackjack, roulette, and slot machines.

The launch of the online casino platform is expected to take place in the first quarter of 2022. Kindred has partnered with the Hard Rock Hotel & Casino Atlantic City to offer its online casino services to players in the state.

“We are thrilled to have received approval from the New Jersey Division of Gaming Enforcement to launch our online casino platform in the state,” said Manuel Stan, SVP Kindred US. “This is an important step for us as we continue to expand our presence in the US market.”

New Jersey is one of the largest and most lucrative online gambling markets in the United States. In 2020, the state generated over $970 million in online casino revenue, making it the largest market in the country.

Kindred’s entry into the New Jersey online casino market is expected to be highly competitive. The company will be competing against established players such as DraftKings, FanDuel, and BetMGM.

However, Kindred’s reputation for offering high-quality products and services could give it an edge over its competitors. The company has won numerous awards for its online gambling products and has a strong track record of success in Europe.

In addition to launching its online casino platform in New Jersey, Kindred is also exploring opportunities in other states. The company has applied for licenses in several other states, including Pennsylvania and Illinois.

Overall, Kindred’s approval to launch its online casino platform in New Jersey is a significant development for the company as it expands its presence in the US market. With its reputation for offering high-quality products and services, Kindred could become a major player in the lucrative New Jersey online casino market.