The American Gaming Association (AGA) has recently released a revised version of its Responsible Marketing Code for the sports betting industry. The code is designed to ensure that sports betting operators promote their products in a responsible and ethical manner, with a focus on protecting consumers from harm.

The updated code includes several new provisions that aim to address concerns around problem gambling and the potential for underage gambling. For example, the code now requires operators to include clear and prominent warnings about the risks of gambling in all of their advertising and marketing materials. Additionally, operators must take steps to ensure that their marketing efforts do not target minors or vulnerable populations.

Another key feature of the revised code is a requirement for operators to provide resources and support for individuals who may be struggling with problem gambling. This includes offering self-exclusion programs, providing information about responsible gambling practices, and partnering with organizations that specialize in problem gambling prevention and treatment.

The AGA’s decision to update its Responsible Marketing Code comes at a time when the sports betting industry is experiencing significant growth in the United States. With more states legalizing sports betting and an increasing number of operators entering the market, there is a growing need for industry-wide standards and best practices.

By adopting a responsible marketing code, sports betting operators can demonstrate their commitment to promoting safe and responsible gambling practices. This can help to build trust with consumers and regulators alike, while also helping to mitigate the risk of negative social and economic impacts associated with problem gambling.

Overall, the AGA’s revised Responsible Marketing Code represents an important step forward for the sports betting industry. By prioritizing consumer protection and responsible gambling practices, operators can help to ensure that sports betting remains a safe and enjoyable form of entertainment for all.