Over 30 Technical Support, Call Center-Core Products staff at Thomson Broadcast & Media Solutions in Grass Valley participated in two -- four hour training sessions to enhance their customer service skills. Thomson is world leader in digital video technologies.

According to participants in the Sierra College training, they learned importance of their attitude in shaping the outcome of customer interactions as well as providing service to both internal and external customers. Employees said: “It raised my consciousness on how I play a part in good customer service,” “I learned how to deal with ‘bad news’ and make it positive for the customer,” and “I benefited from the exchange of ideas with customer service teammates.”